Conversational AI survey forms empower businesses across industries to collect insightful data by mimicking natural human conversation, boosting user engagement and response rates. For instance, Salesforce reports that companies using conversational AI benefit from a 20% increase in completion rates. 

Marketers, startup founders, and sales executives in the SaaS industry find conversational AI survey forms particularly effective for personalized customer interactions and data-driven insights. According to Gartner, 85% of customer interactions will be managed without human agents by 2025.

Here's a step-by-step guide to help you build  conversational AI-powered survey forms. 

 Step 1: Define Survey Goals 

Purpose: Identify the primary goal of your survey and write detailed descriptive survey prompts to define your survey goals and objectives. It impacts your survey question flow, survey insights and overall survey experience. 

Audience: Determine who will be taking the survey so that the conversational AI form builder sets the language and questions accordingly.

 Step 2: Choose the Right AI-powered Form Builder

Select a platform that supports conversational AI for surveys. Most leading survey form builders include AI form building process as a valuable add-on to their basic drag-and-drop form builders or chatbots but Metaforms is a dedicated AI form builder that leverages conversational AI and an engaging UI/UX for a seamless survey experience. 

Metaforms: Conversational AI Form Builder with Research-oriented,Intuitive Question Flow.

Typeform: User-friendly interface and conversational flow.

SurveyMonkey with AI Add-ons: Drag-and-drop form builder with conversational survey options.

Google Forms with AI Add-ons: Basic form builder enhanced with third-party AI tools.

Chatbot platforms like Drift or Intercom which can be adapted for survey purposes.

Voila! Your job is done. Now, wait a few seconds before your AI-powered survey form is ready.  

The first two steps are the only actions that you need to take from your end. Going forward, the conversational AI takes complete control over the survey creation process from determining the survey flow to designing the user interface and delivering data-driven survey reports. 

 Step 3: Designing the Survey Flow

Descriptive Human-like Conversations : Greets the user and explains the purpose of the survey briefly.

Example: “Hi there! We value your feedback and would love to hear your thoughts about our services. This survey will take just a few minutes.”

 Step 4: Developing Engaging Questions

Uses Open-Ended Questions: Encourages detailed survey responses to gain valuable data insights. 

Example: “What do you like most about our product?”

Applies Conditional Logic: Makes the survey adaptive based on user responses.

Example: If a user rates service poorly, follow up with: “We’re sorry to hear that. Can you tell us what went wrong?”

 Step 5: Integrating Conversational AI for Seamless Interaction

Natural Language Processing (NLP): Uses NLP to understand and respond to user inputs dynamically. Example: If a user types a response, the AI can acknowledge and ask a relevant follow-up question.

Real-Time Feedback: Provides instant feedback or suggestions based on user responses.

Example: “Great choice! Many of our customers also love that feature.”

 Step 6: Designing a User-Friendly Interface

Conversational UI Elements: Metaforms uses chat bubbles, avatars, and other interactive web form elements that mimic a real conversation.

Responsive Design: The AI form builder ensures that the survey form has cross-platform capabilities. 

 Step 7: Testing the Survey

User Testing: AI survey form builders conduct usability tests with a small group to identify any issues.

AI Calibration: They ensure the AI correctly interprets and responds to user inputs.

 Step 8:  Launch Your AI-powered Survey Online 

Deploy the Survey: Shares it via email, social media, or embedded on your website.

Monitor Responses: AI survey analytics tracks completion rates, drop-off points, and overall user engagement.

 Step 9: Analyzing and Iterating Survey Prompts 

Data Analysis: AI-driven data analytics analyzes the survey responses for insights and trends aligned to your survey goals and objectives. 

Feedback-based Iterations: Intelligent forms are the next-generation survey forms as they go through continuous iterations to improve the survey based on user feedback and data analysis.

 Example: Conversational AI Survey Flow

1. Greeting: “Hi! We’d love your feedback on our new product. Ready to get started?”

2. Question 1: “How often do you use our product?”

   - If “Frequently”: “That’s great! What feature do you use the most?”

   - If “Rarely”: “What can we do to make our product more useful for you?”

3. Follow-Up: “Thank you for your input! Anything else you’d like to share?”

4. Closing: “Thanks for your time! Your feedback helps us improve.”

In conclusion, conversational AI form builders like Metaforms.ai transform how businesses engage with their audience across the customer journey from market research survey forms to user research survey forms and feedback forms. Startup founders, marketers, and sales executives in the SaaS industry benefit from Metaforms’ personalized interactions, intuitive survey flow and insightful survey report  which increases response rates and data accuracy. 

Sign-up with Metaforms for free and build interactive online survey forms.