New to form builders? Know all about what it is and how it can benefit your business in 2024!

No matter the type of business you work in, effective communication remains crucial. It is the primary means of maintaining trust with your potential customers. Fortunately, in the digital world, establishing connections and facilitating communication is easier than ever. Contact forms, in this regard, are a widely used communication medium for people to share ideas nowadays. 

As per a recent analysis, 74% of firms say concentrating on turning prospects into customers is their top priority. 65% of companies claim that generating targeted traffic and lead is the top marketing concern.

This brings us to why online form builders are crucial for your business. They can prove extremely beneficial for your business in collecting information from the members, customers, and clients. But what makes them so appealing and why do so many businesses need the best form builders available out there? In this blog post, we’ll discuss all that you need to know about online form builders in detail!

What is an Online Form Builder?

An online form serves as an important tool to gather useful information from your customers/ clients/ website users. It can be a great addition to your marketing strategy to increase response rates, improve customer retention, and the overall customer service issues when used in the right manner. Some of the common examples of online forms include contest entry forms, lead generation forms, customer feedback questions, and more. 

While some forms use answer boxes to be checked, others allow participants to write responses. But how is it possible to get valuable information by asking the necessary questions? This is where the role of online form builder comes into play. 

These form builders also referred to as website form builders help create and manage online forms. They provide you with an easy to use interface for building online forms as per your requirements. For instance, Metaform’s AI form builder provides businesses with the information needed for making data-driven marketing decisions.

5 Useful Features of Online Form Builders

Every business has always favored the online form builder owing to its ease of use. Let us explore some of its core features. 

1. Drag-and-drop Interface 

Form builders offer the powerful drag and drop feature, thus allowing users to create web forms, online forms and more with ease and quickly. Not only this, but this also provides users with the creative freedom to experiment with different outcomes in a form. 

2. Customization Options

Form builders should allow you to customize each field in a form to match your brand’s identity. Custom fields act as a differentiating factor for different designers to bring a uniqueness to the form. 

3. Pre-design Templates 

The pre design templates are ready to use forms for businesses of all size and type. It allows you to create online forms catering to the unique needs of your business within minutes, thus saving ample time and effort. The pre form templates are convenient and save the hustle of designing forms from scratch. 

4. Seamless Integration Capabilities 

As we are living in a digitized world where there are millions of apps, the best form builders integrate seamlessly with a number of business tools such as CRM tools or email marketing platforms. With a diverse clientele base, it is necessary that the form building tool is not restrictive and instead compatible with multiple apps. 

5. Real-time Data Collection and Analytics

An online form builder should let you enjoy the benefits of real time data collection as well as the use of AI for contextual framing of the questions in real time. By making use of real time data, businesses will be able to personalize user experience in the moment. 

Top 6 Benefits of Using Online Form Builder for Your Business

The uses of the best form builder are infinite. From CX managers, product managers, and marketing managers to numerous other professionals might need it usually. While there are multiple applications for online forms and building tools, explore some of the most prominent ones below. 

1. Lead Generation 

Did you know: Approximately 74% of companies use web forms for lead generation, with 49.7% marketers claiming that their online forms are their highest converting lead generation tool. 

Whenever a potential customer lands on your website, you ideally want them to leave their contact details. Using a web form builder makes the lead generation process simpler. This is because the integration of a website form builder into your website makes it easy to collect visitor information at different stages. 

You can then make use of the data to advertise your products, or interact with them until they become your customers. 

2. Lower Bounce Rate

In internet marketing terms, bounce rate refers to the percentage of people who enter your website and then leave after viewing the first page. By analyzing the bounce rate of your online forms, you can make the necessary changes to improve your bounce rate and get more people to sign up for the forms. 

You are more likely to have forms that your target audience will find satisfactory, when you use a website form builder. This can immensely reduce your bounce rate and increase conversions. 

Did you know: The average form conversion rate across all industries is approximately 1.7%

3. Enhance Customer Service Experience

By now, there is no doubt that customers form the backbone of any business. While we already know that online forms are a great way to get to know your customers, they can also handle customer support issues, such as refunds, cancellations, and more. 

When customers have any query, they can submit it using the online form provided by you on the website. This can  then be taken forward to a live or email chat with a representative. By using the data from the form, the representative can contribute to providing better customer support by identifying the most common issues. In this way, they can help solve the issue as quickly as possible. 

4. Enable A/B Testing

With online form builders, you can compare two or more versions of your forms to analyze which will get better feedback from your target audience. Additionally, you can use the form builders to create questionnaires that your test participants can fill out in order to provide feedback on the products. This facilitates speedy analysis and decision-making process if you’re conducting A/B tests for your services or goods. 

5. No Coding Knowledge Required

The drag and drop functions allow one to easily create AI forms for the information you need to collect even without any prior coding knowledge. This makes it a suitable option for businesses that lack the technical know-how of the coding to create their own forms.

6. Saves Ample Time

The age-old traditional process of collecting and storing data can be extremely time consuming and difficult to organize. However, the online form builders eliminate the use of pen and paper and allow businesses to store data digitally in one location in order to access important information whenever and wherever.

How to Find the Best Form Builder for your Business? 

The best online form builders find a use everywhere - be it project management software or CRM platforms. They make it simple and easy to collect customer feedback as well as marketing data. If you are looking for a fast and easy way to create an AI online forms platform, then you must check out the below mentioned essential pointers before making a decision. 

1. Ease of Use

The right form builder for your business is the one that minimizes the learning curve for you and your team. An easy to use interface ensures a seamless form creation process without requiring extensive training. 

2. Design Flexibility

You must opt for a form builder that allows you to customize forms to align with your brand’s identity. From font styles, size to color schemes, the best form builder should allow you to create visually appealing forms by providing the required flexibility options. 

3. Integration Features

Choose a form builder that offers seamless integration capabilities with business tools such as project management software, CRM and more, thus enabling you to streamline workflows. 

4. Reporting Tools

The right analytics and reporting tools are essential to gather valuable insights into form performance. The access to real-time data analytics allows businesses to make informed decision-making. 

Ready to design your own AI forms for your business? Let Metaforms be your partner. It lets you effortlessly create questionnaires, product reviews, customer polls, quizzes, and so much more as per the specific needs of your business. 

Summing Up!

Designing an effective online AI form is an excellent way to increase brand awareness, increase response rates, and enhance customer service experience. If you’re not using form builders for your business yet, we hope our insights will get you thinking about why you should implement them to streamline your business growth right away.