As per McKinsey, AI-powered marketing is the trend changer for marketing in 2024. One great way to get started with using AI for inbound marketing is to use AI formless forms for your websites and landing pages. These forms help increase inbound lead capture and create engaging online experiences for the users.

Read on for 5 ways to build interactive online forms for your potential customers using AI.

1. Personalize for More Inbound Sales

Forgo the one-size-fits-all approach. AI-powered marketing is all about dynamically adjusting forms using users’ data and previous responses to questions. Hence, the term formless forms. These results are personalized questions, skipping conditional logic when needed, and user-specific nudges in the case of an irrelevant response.

Imagine a lead capture having questions that adapt to the user's seniority level or a contact form that pre-fills information based on website browsing history and data saved in autofill. This is why marketers are moving towards interactive online forms that are frictionless to the max.

2. Use Chatbots Alongside Formless Forms

One of the major issues with traditional boring forms is that once a user drops off, they’re simply out of your lead capture machinery. But with formless forms, you can ping the user via a chatbot to collect the remaining data. Lead capture and inbound sales have never been more effective with chatbots.

AI-powered chatbots could be something that triggers after the user has dropped off. This is what we have in our forms at WorkHack. Besides this, you can use a chatbot widget to capture basic data like name, phone, and email via a chat widget by Hubspot or Intercom. Both the paths are useful and engage visitors, answer queries in real-time, and guide them through the form completion process.

3. Switch to AI-Powered Analytics

There was a time when data science was a big thing. It is even today but with a little kick of AI on the side. Without a human drowning in spreadsheets, switch to AI-powered analytics. AI analyzes your form data, uncovering hidden trends, predicting user behavior, and showing actionable insights.

You'll discover which questions lead to drop-offs and which questions have the highest hesitation time and, therefore, prevent potential churn before it occurs. Therefore, AI-powered analytics is the secret weapon to optimize your forms, target your messaging, and boost your conversion rates for higher inbound sales.

4. Remove Friction With an Intuitive Form Builder

Say goodbye to the juggling between mouse and keyboard. With an intuitive form builder, AI becomes your virtual assistant, telling you which format best suits your data point, how to put up the custom validation rules, and even how to frame the question in multiple ways.

As a marketer, you glide through the process and save time. Think of a sign-up form that automatically populates contact details based on the user's LinkedIn profile because you turned on the toggle for this capability. Formless forms keep friction as low as possible.

5. A/B Test to Improve the Online Experiences of Users

Use platforms like WorkHack that offer AI-driven A/B testing to experiment with different form layouts, visuals, questions, and CTAs. Furthermore, AI-powered analytics help you gather precise results, telling you what works best for your audience. It's like having a built-in conversion optimization lab at your fingertips to get more inbound sales! Rinse and repeat what works and discard what doesn't add value.

In Conclusion: Build Formless Forms With AI-Powered Marketing

Asking someone to fill out a form, when not a formless form, is asking too much. They have to spend time giving data you care about for your inbound sales funnel. Instead of being too demanding of a user, start with AI-powered marketing to make formless forms, personalize the user experience, and get insights via AI-powered analytics. Iterate with A/B testing for superior results and ensure you have an intuitive form builder for marketers to swiftly build formless forms and deploy.