In education, student enrollment is how the revenue metric moves. Therefore, an enrollment form is a powerful conversion tool to capture details of interested students and kickstart their onboarding process, whether for admission to school, university, or a particular course. But what is the right way to make an enrollment form?

What Is a Student Enrollment Form?

The student enrollment form bridges the gap between prospective students and their academic goals. It collects essential information, gauges their level of interest, and ultimately seals the deal on their enrollment.

However, a poorly designed form can lead to drop-offs and turn an enrollment form into an obstacle, eventually hurting an educational institution's business goals.

Is Your Enrollment Form Long and Tiring?

The following are ways to have a student enrollment form meet its goal - higher conversion rates.

Clarity

Confusing questions, imprecise instructions, and hidden fees are the chokepoints that lead to drop-offs. Use simple language, concise questions with a specific ask, and a logical flow that easily guides students. Navigating from section to section should indicate progress rather than bore a student. Plus, be upfront about costs and deadlines so prospective students are not lost when they open the enrollment form.

Frictionless Funnels

Sometimes, a student enrollment form could feel like another chore. To not make it feel like that, eliminate unnecessary steps and redundant questions, or at least do not make them “required.” Auti-fill fields, wherever possible, have conditional logic to show relevant things based on the qualified questions.

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Visual Appeal Matters

Avoid boring, text-heavy forms. Inject some visual elements. Moreover, have clean layouts, brand-suited fonts, and even a few colors to keep students' attention. Remember, attention is scarce today, and there is at least one Instagram reel to watch. Do not let students leave the enrollment form because they might never return.

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Gamify

Gamification is a sure-shot way to increase completion rates in an enrollment form. Rewarding a student is one of the ways to ensure higher conversion rates. Show the progress bar to let them know that the enrollment form will not take an eternity to fill. Also, let them know that at the end of the form, there’s a booklet of a discount coupon or something valuable so that they’re compelled to fill it out till the end.

Use Social Proof

Social proof could be testimonials from satisfied students, highlighting student achievements and campus photos. These help students imagine their future in the present. Of course, the goal is to fill out the student enrollment form, but having a broader vision will not let submitting details become a chore.

Make an Enrollment Form That Is "Fast"

Consider the enrollment form as a conversation starter. By prioritizing clarity, convenience, and a touch of gamification, you can transform it into a data collection tool that offers higher conversion rates and helps with your institution’s business goals. Optimizing for data and taking insights can only happen once enough student data is in the funnel.

If you haven’t tried WorkHack forms, they are one of the fastest. Do check them out and get started for free with your first student enrollment form.